Marketing & growth3 min read
The frontline is the brand
Marketing creates attention that the commercial process can just as easily lose.
[Placeholder article, replace with Karan's own writing before publishing.]
A campaign may generate attention, but growth disappears when enquiries are mishandled, the proposition is unclear or the sales team lacks a strong next step.
This article connects positioning and lead generation with the operational reality of how customers enquire, decide, buy and return.